Chanel Roistacher
Bachelor of Design
Trucking Around
In the interest of peace between the College
of Fine Arts, University of New South Wales
(COFA UNSW) and the residents of Paddington,
I constructed a campaign to alleviate the distress
revolving around the recent renovations performed
on the COFA Paddington campus.
The distress of the neighbours about the
renovations sparked protests both online and within
Paddington. A major part of the controvercy was the
management of the trucks’ traffic within the suburb,
blocking off roads and creating noise pollution. As
such the residents of Paddington took a stance with
the trademark line, “Truck off COFA.”
In my pro-bono campaign I decided to create a
strong integration between “Truck off COFA” and the
idea of creating art for the people. A key feature,
which influenced the campaign was Jeff Koons’ 1992
artwork, ‘Puppy;’ a towering puppy constructed
prominently of flowering plants. Previously quoted
as “communicat(ing) with the masses” it is a symbol
of simple childlike happiness. Appropriating this
idea I applied the flowering arrangement to trucks
symbolically representing a peace offering from the
UNSW community, for the Paddington residents in
mind of the recent renovations.
The campaign of billboards and posters would
be displayed around the campus, creating a more
attractive façade for both students and residents
during the renovations.
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