The COFA Annual 2013



The End Of Waste
  • The End Of Waste

  • The End Of Waste: Postcards

  • The End Of Waste: Website

  • The End Of Waste: App

  • The End Of Waste: In Home Solution

  • The End Of Waste: Seed Packets

  • The End Of Waste: How To Guide

Samantha Moody
Bachelor of Design

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The End of Waste
Responding to the growing concern of Food Waste, The End of Waste aims to address this issue on a community based scale. Designed for Woollahra Municipal Council, this project offers small solutions that can be integrated into daily life with minimum inconvenience. At it’s core it’s about the contribution factor. About doing what you can with what you have. Designed as a three tier system design, The End of Waste engages the resident to raise awareness, educate and involve the community, and allow them to adopt new behaviors that would reduce their food waste output. Stage one consists of an awareness campaign comprising of avant postcards, posters and a short promotional video, which direct the resident to stage two. The second stage deliverable are a website, print outs and app where the resident can find all the information, resources and connections required to become a more conscious consumer. From the digital platform residents may register for the third and final stage of the design, the in-home solution. This portion offers a tangible experience for the resident and aims to reconnect them to their food by giving the opportunity for the resident to cultivate some of their own food sources. Keeping in line with the idea of small changes this design utilises the window sill because no matter what type of home you have everybody has one.

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